AU SFB and HDFC Life announce bancassurance tie-up

AU Small Finance Bank, India’s leading small finance bank, and HDFC Life, one of India’s leading life insurers, today entered into a corporate agency arrangement for soliciting insurance plans of HDFC Life through the bancassurance business model.

This partnership would enable diverse customers of AU Small Finance Bank to access the entire range of life insurance products offered by HDFC Life, thus fulfilling their need for financial protection.

The said arrangement will aim to further enrich the Bank’s life insurance offering by enabling its customers to access the digital platform and the touch points of HDFC Life for servicing.With its legacy of 27 years, AU Small Finance Bank (AU SFB) has built nuanced understanding of customers in the rural and semi-urban markets and has built products and services tailored to the needs of these segments.

Aided by its digital outlook and innovative products and services, AU SFB is rapidly expanding its customer base adding one million customers every year supported by a growing distribution footprint of 1,000 touch points spread across 20 states & 2 union territories.

HDFC Life has a vast product portfolio, designed to meet life-stage needs of customers and fulfil their long-term financial goals, including protection, savings and investment, retirement, protection from critical illnesses, etc.