AU Small Finance Bank launches industry’s first customizable credit card

The AU Bank LIT (Live-It-Today) Credit Card, the largest small finance bank and one of the fastest-growing retail banks in India, offers a unique value proposition to cardholders to choose the features they want and for the time period they want. 

While credit card companies offer attractive products in different categories, it is often difficult for customers to find the combination of all such features in one single card. This forces them to opt for multiple credit cards offering specific category rewards like Travel cards for maximising travel-related spends or co-branded cards for shopping on specific e-commerce sites. 

With the LIT Credit Card, the Bank has put the power to choose these features in the hands of the customers all categories in one card. Further, they also get the freedom to switch on or off these features as per their changing lifestyle requirements. 

LIT credit card provides a higher degree of engagement to customers, through the AU0101 app as they can track their saving/earnings daily to maximize their benefits. Most importantly, the card hosts multiple benefits, and customers can activate any feature on the go in real time for a small convenience fee.