AU Small Finance Bank launches innovative credit card

AU Small Finance Bank, India’s largest Small Finance Bank, on Monday announced the launch of a first-of-its-kind platform in the credit card industry the SwipeUp platform. With this platform, AU Bank will provide an opportunity to other bank Credit Cardholders to upgrade their card to one of AU Credit Cards.

The Bank has provided a platform to compare existing Credit Cards of customers within 2-3 seconds. Thereafter, within minutes they can upgrade credit limit, cashback, reward points with a quick end-to-end digital process so that the Card can match their current lifestyle.

Credit Cards have been in circulations for over two decades and progressing with a healthy growth rate year-on-year. However, when you see it from the customer’s perspective, most customers continue to use the same features & offers for many years despite the continuous upgrade in their income and lifestyle. Their credit card continues to be according to their lifestyle at the time of submitting the credit card application.

While many banks offer to increase the credit limit, the features and benefits tend to remain unchanged. This means customers continue to use credit card features that do not match their current lifestyle. AU Bank identified this customer requirement and decided to fulfil this gap with SwipeUp platform.

SwipeUp platform primarily focuses on the customers who hold Credit Card of any other Bank and can benefit from an upgraded Credit Card matching their current lifestyle. Credit card holders of other banks can provide details of their existing credit cards and check their eligibility for an upgraded range of AU Credit Card within 2-3 seconds.