Banking & Finance driving grey collar jobs

In last few months, propelled by the effect of Coronavirus’ first and second waves, GigIndia, a B2B on-demand gig platform for grey collar jobs, has seen a significant rise in the adoption of the gig model by banking and finance organizations.

Expanding brand penetration in level II, – III and – IV urban cities, fixed costs and pent-up demand have triggered a surge in grey collar gigs in sales, marketing, and customer support roles.

In July 2021 alone, GigIndia noticed a 60 fold jump in month to month tele-calling minutes compared and June 2020. With SMEs and SMBs going digital, fintech enterprises are looking to scale operations across level II and level III urban cities.

The pandemic has bolstered health and life insurance services, pushing growing demand from BFSI (banking, financial services and insurance companies.

GigIndia enrolled a 17% growth in demand for on-demand gigs from the banking and finance sectors alone, compared and June 2020. With around 2.8 million tele-calling minutes since April 2021, the BFSI segment has been leading the demand for grey collar occupations, followed by education, e-commerce, and healthcare. Lead qualification, customer engagement and telemarketing are some top gigs driving grey collar jobs on the platform.