Brand prioritizing omni-channel strategy
November 19, 2020
The COVID-19 pandemic has brought about vast adjustments in customer behavior with cascading repercussions on enterprise fashions’ of brands and their strategic priorities. Over a brief term, we’ve visible customers demonstrating a shift in the direction of health/safety recognition, choice for convenience and an extended recognition on necessities/staples.
As according to the Deloitte State of Consumer Tracker, 73% of Indian respondents are inclined to spend more on comfort. This is also evidenced by using a rise in adoption of online shopping, particularly in non-conventional classes of groceries/drug treatments, multiplied sales of Ready to Eat(RTE)/Ready to prepare dinner (RTC) and durables which include dishwashers as well as higher recognition of digital payments.
In response, shops / manufacturers are addressing the new ordinary via imparting consistent patron experience across channels and creating centered reviews with the dual goals of preserving consumer loyalty and improving profitability. An omni-channel method with a shift from channel-centric to a purchaser centric attitude has more and more received prominence for outlets.