Brands seek homegrown OTT platforms as viewers increase

A flood in viewership on (OTT) video web-based platform during India’s peak lockdown has incited brands to investigate promoting, content incorporations, and supported shows on streaming destinations and increment their publicizing spends on stages like Zee5, SonyLiv, Voot, MX Player, and Disney+Hotstar, among others.

American streaming brands Netflix and Amazon Prime Video are membership-driven and don’t permit commercial spots.

OTT stages are assessed to have included 3-4 million new viewers during the lockdown as individuals remained at home. The absence of fresh content on TV as shoots were delayed additionally prompted a flood in OTT viewership.

Thus, information by TAM Media Research shows that advertisement inclusions on OTT platforms multiplied in the last three to four months.

Kishan Kumar MS, boss development official, and south head, Wavemaker India said, “Different categories using these platforms incorporate auto, edtech, gaming, BFSI, and e-commerce”.