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Buoyed by pandemic push, e-tailers eye east

September 20, 2021

Buoyed by pandemic push, e-tailers eye east
The pandemic has proved to be a boon for e-commerce businesses that are no longer restricted to youngsters today. A majority of middle-class households, even a section of senior citizens have adopted various platforms for delivery of essential products and other emergency services at their doorsteps.
Himanshu Bakshi, MD, Danone India, a leading food and beverage company said, “We have scaled up our engagement with e-commerce platforms for more business avenues during the coronavirus pandemic”.
Witnessing the big boost, most of the e-tailers are expanding their logistics and warehouse infrastructure in the east.
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Raghav Sood, co-founder of Skin elements said, “Flipkart has opened a fulfillment center in Kolkata. We are getting about 30% orders from east India. We have partnered with a third-party agency to meet the demand for the last mile delivery”.
Together with thousands of small and medium business and brand partners, Amazon India is aiming at the fastest delivery in the east. Like other sectors, lockdown and restrictions have boosted the online education sector.
Sachin Sardana, co-founder and COO of Dhurina, an ed-tech firm, said, “Teaching methods had to undergo an immense transformation. E-learning is providing solutions to students and generating business for online education firms”.

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