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Citi launches simplified Banking
August 24, 2023
Citi has introduced simplified banking, a more straightforward way of banking. By retiring account packages and introducing Relationship Tiers, Citi is streamlining its benefits and services. The overall aim is to enhance the customer experience. New customers benefit from these changes immediately. Citi will begin converting existing customers to simplified banking in 2024.
“Customers are at the heart of everything we do,” said Craig Vallorano, Head of Retail Banking at Citi. “We are excited to offer even more enhanced offerings with convenient benefits and services that grow with customers as they move through life’s stages. These latest changes are designed to create a more seamless experience for our customers. And make it easier for them to get personalised advice and access their finances.”
Similar to an airline or hotel rewards programme, as a customer’s combined average monthly balance grows, clients unlock relationship tiers. This allows access to more benefits and services from Citi Priority, Citigold or Citigold Private Client. Relationship tiers will allow access to enhanced Citi benefits and services. These include waived monthly service fees on current and savings accounts, waived Citi fees at non-Citi ATMs and professional financial planning. Citi will automatically link a customer’s eligible deposit and investments accounts to provide a combined average monthly balance that will place them in the appropriate Relationship Tier.
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- 4-IN-1 Professional Diploma in Banking, Financial Services & Insurance (PDBFSI): https://ask.careers/courses/4-in-1-professional-diploma-in-banking-financial-services-insurance-pdbfsi/
- Mumbai: https://ask.careers/cities/mumbai/
- TSCFM: https://ask.careers/institutes/tscfm/
