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Content creation strategy during the time of COVID-19 outbreak

May 11, 2020

Content creation strategy during the time of COVID-19 outbreak

Content consumption has increased rapidly during the time of nationwide lockdown due to the pandemic. The demand for content is massive. During the lockdown, content creators are creating content more than ever.

Due to the pandemic, maximum industries and types have significantly reduced or absolutely stopped spending money on advertising. This approach is taken because of low competition, bid prices have gone extremely low on all virtual platforms like Facebook and Google, which means, there is a far better ROI compared to the pre-pandemic times.

The cost of creating an ad is also gone down. It is obvious that users should create content during amid lockdown.

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