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Digital to be “Majority” of Future Businesses”: Nike
January 02, 2019
Footwear and Apparel giant Nike reported revenue of $9.4 billion recently for the second quarter which makes it a 10% growth on a year-over-year basis. The net income in the quarter was also reported $847 million which is 10% higher than last year.
While Nike’s performance in the second quarter is impressive, it has even bigger goals as it looks to achieve 30% digital penetration in the short term. Company CEO Andrew Campion said that the company sees the potential of having digital as the majority of its business. He also said that they are executing a 3-year roadmap of their digital capabilities.
Photo on Foter.com
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