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Direct sellers shift online during nationwide lockdown
April 22, 2020
Due to the outbreak of coronavirus in the country, direct sellers have shifted online. Amway India has shifted towards online orders which have increased in the last few months.
Amway India Enterprises CEO Anshu Budhraja said, “Company is connecting with its stakeholders 24×7 to create strategies. We are using digital technology to conduct meetings and training. During the lockdown, we have engaged 50,000 direct sellers in the country”.
Direct selling engages small entrepreneurs and homemakers and is about ability-building. Companies expect that those will resonate even extra in the near future.
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