E-commerce giants cashing in on discounts

Due to multi-culture, multi-religion demography, India is frequently alluded to as the nation of festivals and if there’s one thing that is equivalent to merriments, it’s shopping. Brands have been capitalizing on India’s optimistic nature since everlastingly, however, web-based business giants have made celebrations of their own.

Flipkart’s Big Billion Day, which made its introduction in 2014, is one of those functions that make a significant mix regarding business, yet additionally advertising and when the world is as yet reeling under the pressure of the pandemic, brands are considering this to be an occasion to collaborate with one another and tide over the crisis.

Brand planner Ambi Parameswaran says, “Web-based business brands have culminated this recipe for their huge deal days. I think the organization works for both the retailer and the top brands. Exceptional items are made for the Big Billion Sale Days at uncommon rates. One model that comes into view is Vivek and Co and their New Year Sale. This began in Chennai and is presently a container Indian wonder. The thought was that end-December or early-January is a helpless deals period for shopper durables”.