E-commerce rides recovery wave

As we try to leave the overwhelming second wave of the pandemic behind us, e-commerce firms are exploring ways to stage a recuperation regardless of whether it occurs at a slower speed. There is no denying the second wave of the pandemic has done serious damages. It’s likewise obvious that online shopping has profited with the virus outbreak as it pushed offline customers to move on the internet while existing clients began purchasing more. Yet, this year, it’s different, as we have been reporting.

E-commerce platforms like Flipkart and Amazon India are seeing early indications of a rebound in customer certainty. Presently, they are checking if clients are prepared to make the next step. Indeed, even as you read this, a deal is in progress on Flipkart while Amazon is planning its first major sale event one month from now, sources told us.

Flipkart’s ongoing sale is the first such across classes since the second wave hit India and it would remain constant for Amazon’s deals as well. The Seattle-based e-commerce giant needed to delay its Prime Day deal here, despite the fact that it’s going ahead with something similar across the rest of the world, later in the month.