Entrepreneurship in the new normal

An entrepreneur’s journey is continually intriguing. Notwithstanding, it can likewise be a lonely, long street, particularly during the current tough time. The Covid-19 second wave has negatively affected human lives and organizations the same.

Aware of the way that numerous organizations are in survival mode, ASCENT Foundation, a not-revenue driven drive of Harsh Mariwala (administrator of FMCG major Marico), is assuming a critical part in stretching out applicable help to its individuals and the larger entrepreneur environment through the emergency, through peer learning and peer support, and techniques to battle the pandemic.

“Ascent began as a Mumbai section in 2012 and extended to Chennai in 2018. With a dream to affect in huge numbers and empower ASCENT support to entrepreneurs the nation over, I generally needed to go pan India,” says the Foundation’s originator, Mariwala. “The pandemic acquainted us with another typical and having witnessed the ease with which individuals adjusted to virtual meeting structure, ASCENT launched the all-India section in April 2020 with individuals from the nation over being essential for a trust group that meets virtually every month”.