FMCG firms see increase in e-commerce channel growth

Leading players within the FMCG quarter have witnessed an increase in the share of the e-trade channels in their sales and have stepped up their cognizance on ramping up their on-line presence, as the adoption of digital channels for purchases has expanded in pandemic times.

FMCG companies have also started launching “virtual simplest” brands in a number of the new-age categories and have additionally been leveraging the e-trade channel to gauge consumer reaction for brand new products before scaling up their distribution on different channels.

RS Sodhi, Managing Director, Amul, stated that within the beyond six months, e-trade has expanded through almost -three instances for the arena. “E-trade become (in advance) contributing only 3% to the marketplace and simply within six months it’s miles contributing 7-8%,” he had stated at some point of a panel discussion at a FICCI occasion.

Pawan Agrawal, CFO, Marico Ltd, stated that e-trade sales for the corporation grew with the aid of nearly forty in step with cent inside the first half of the cutting-edge financial yr and the e-trade channel contributed 8% to the full turnover within the second sector of the cutting-edge economic yr.