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HDFC launches digital platform to boost financial inclusion
May 04, 2023
HDFC Bank, one of India’s leading private sector banks, has introduced its digital distribution platform, HDFC Bank Smart Saathi, to connect business correspondents (BCs) and business facilitators (BFs) to the bank. The platform aims to take banking products and services to the last mile, and contribute to the development of the country.
The launch of HDFC Bank Smart Saathi is a significant milestone in HDFC Bank’s mission to provide innovative solutions that cater to the evolving needs of its customers. By establishing a network of business correspondents and business facilitators, the bank is committed to boosting financial inclusion in India. This network will play a vital role in taking banking products and services to the rural and remote areas of the country, where the majority of the population resides.
According to Smita Bhagat, Group Head, Government and Institutional Business, Alternate Banking Channels and Partnerships, Inclusive Banking Group and Start-ups, HDFC Bank, the prosperity of rural India is integral to realizing the vision of a $5 trillion economy. Over the next 12-18 months, the bank plans to reach two lakh villages through a combination of branches and agent networks. The launch of HDFC Bank Smart Saathi is an important step towards meeting this objective.
Business correspondents have traditionally focused primarily on opening accounts and transactions. However, the HDFC Bank Smart Saathi platform will enable its agents to offer over 40 banking products and services, including loan products. This expanded role will allow the BCs and BFs to provide more comprehensive banking solutions to customers, especially in rural areas where access to financial services is limited.
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