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ICICI Bank Launches Rebranding Initiatives
January 15, 2018
In light of the increased competition from the small players, private sector ICICI Bank has decided to revamp its brand and establish itself as a young-generation friendly institution.
The lender has launched many initiatives under the programme “LeadtheNew” and increased the engagement of the CEO Chanda Kochhar with the employees across its 1,000 branches. It’s also provided about 2,000 managers with the data analytics and design thinking skills to simplify the banking processes and bring down the turnaround time.
