India Post Payment Bank partners with Koo to promote financial literacy

India Post Payments Bank (IPPB), a division of India Post, the country’s postal giant, has partnered with the Indian microblogging platform Koo. IPPB has signed a memorandum of understanding (MoU) with Koo to boost financial inclusion and literacy in the country. 

IPPB and Koo will work together to promote financial education in tier-2, tier-3, remote, and hinterlands. Koo is a multilingual platform that allows users to communicate in 10 languages Hindi, Marathi, Gujarati, Punjabi, Kannada, Tamil, Telugu, Assamese, Bengali and English. 

The partnership between Koo and IPPB will allow the bank to reach out to their customers across the country, even in remote cities and hinterlands and use the multi-lingual Koo (MLK) feature offered to communicate in the language that the customer is comfortable in. 

“Our collaboration with Koo is an initiative to connect with citizens of the country in the languages of their choice, through its features such as MLK and many more. We will also establish communication with users across states and spread awareness around IPPB’s legacy, products and services, for which Koo will have a significant role to play,” said J Venkatramu, chief executive officer, IPPB in a statement. 

India Post Payments Bank was set up in 2018 and uses a network of 1,55,000 post offices across the country to offer its services. Out of the 1,55,000 post offices, 1,35,000 are situated in rural areas. This is where Koo will be able to help IPPB to communicate with its customers in different languages.