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Indian Bank Revolutionizes Customer Experience with New Omni-Channel Platform
November 09, 2023
In a bid to cater to the demands of the tech-savvy younger generation, Indian Bank is set to launch a cutting-edge omni-channel platform, offering a diverse array of services ranging from wealth management to instant hotel bookings, all accessible at the click of a button. The platform, designed to facilitate seamless transactions across multiple electronic devices, aims to engage the GenNext customers who seek a variety of services beyond traditional banking functions.
Indian Bank’s Managing Director & CEO, S L Jain, emphasized the importance of catering to the evolving needs of their clientele. He stated that the omni-channel platform would enable users to perform tasks such as investments, online shopping, and ticket bookings through channel partners like mutual funds. One of its key features is the ability to switch between devices during transactions without interruptions, ensuring a hassle-free experience.
To strike a balance between the digital era and the preferences of their traditional customer base, the public sector bank will be expanding its physical presence by adding 100 new branches in the current fiscal year. Jain expressed confidence that the new platform, developed at a cost of Rs 140 crore, would attract an additional 50 lakh customers to their digital platform by the end of the next year.
Currently, Indian Bank boasts a customer base of 13 crore served by 5,822 branches nationwide. The omni-channel platform, set to be available to the public from April 1, 2024, marks a significant step towards enhancing customer convenience and embracing the digital future of banking.
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