Back to Career News

Indian Language Content Startups Observe Huge Ad Revenue Growth

January 04, 2019

Indian Language Content Startups Observe Huge Ad Revenue Growth
As brands are now looking to attract non-English speaking users, regional language content startups like NewsDog and Dailyhunt are now enjoying increased revenue from advertisements. 

A report by RedSeer Consulting says that Indian language Internet users are growing 13% every year while the English-speaking internet users are growing only 1% per year. Top companies are now seeing the potential in this fast-growing demographic and capitalizing on platforms that cater to these individuals.

The report said that digital ad spending in India stands at around $2.9 billion which is 19% of total ad spending by companies. It also said that digital ad spending is growing 2.5 times the total ad spending.

Photo credit: ccPixs.com on VisualHunt / CC BY

Recommended for you ...

Axis Bank and Mastercard Launch Premium Credit Card for Small Business Owners
Axis Bank and Mastercard Launch Premium Credit Card for Small Business Owners

September 26, 2024

Banks Report Over 15% Growth in New Credit Card Additions: RBI Data
Banks Report Over 15% Growth in New Credit Card Additions: RBI Data

September 26, 2024

National Company Law Tribunal (NCLT) Approves Merger of IDFC and IDFC First Bank
National Company Law Tribunal (NCLT) Approves Merger of IDFC and IDFC First Bank

September 25, 2024

Chat on WhatsApp