InMobi set to acquire Shop 101

Mobile ad services platform InMobi is in advanced stage talks to acquire social commerce firm Shop101, as per three Entrackr sources.

The Bengaluru-based organization has been looking at to construct a business layer for its products Glance and Roposo. It was in the market to get organizations in the e-commerce space and gives the idea that it might have found itself a deal.

“The two organizations have been in talks since the previous few months after Shop101’s initial discussion with different organizations including Reliance and Amazon had flamed out,” said one of the sources requesting anonymity. “Talks with InMobi have reached at a high-level stage and contours of the deals are almost finalized.”

If the deal goes through, it would be InMobi’s second acquisition in the last six to seven months. Toward the end of last year, it had acquired Tiger Global-moved Roposo in a trouble deal. Entrackr had exclusively reported the acquisition in November.