Marico joins FMCG companies to launch Ayurvedic products

Packaged customer goods enterprise Marico Ltd launched immunity-boosting products under its Saffola brand because the pandemic piques client interest in iems with natural ingredients.

The products below Saffola ImmuniVeda include a Saffola Kadha mix and Saffola turmeric milk mix, expanding the flagship cooking oil brand which also sells packaged oats, honey and gourmet meals.

Sanjay Mishra, chief working officer, India income and chief govt officer, new enterprise, Marico Limited said, “There has been a marked trade in consumption behavior, with consumers seeking out preventive answers in healthy and immunity-boosting area. The new variety of Saffola ImmuniVeda ayurvedic merchandise the Kadha Mix and the Golden Turmeric Milk Mix – are modern-day format innovations”.

These may be available throughout modern trade stores, Saffola Stores and e-commerce platforms.