MX player partners Azaad to present rural OTT content

Rural entertainment channel, Azaad and online streaming platform MX player have reported a strategic partnership to enable exponential growth and bring the linear, rural and digital world together. The two are good to go to reach out the Indian diaspora with new stories embedded in the rural fabric and culture.

Bharat Kumar Ranga, managing director, Beginnen Media, said, “Azaad is for people with rural mindsets where individuals access entertainment on both TV and internet. We expected to track down the right anchor that praises Azaad on the internet. MX Player quickly adjusted to our vision as we share a commonality of consumer centricity that will help us with our expansion goals for Azaad and MX Player. MX valued our thought and goal and Azaad loved their youthfulness, hunger for growth and uncanny consumer centricity”.

“For customers, MX and Azaad will seem like one common platform. This reflects Beginnen Media’s entrepreneurial spirit and dedication to using our experience of innovation as the guide for propelling the industry forward to an all new way of doing business.”