Omni channel strategy to rescue to small retailers

Prior to the pandemic, premium leather items brand Da Milano had used its webstore handiest to liquidate gadgets on discounts.

However, as a business at its community of shops came to a standstill at some stage in the lockdown and as sales suffered even after the easing of restrictions due to low footfalls at shops and on high-streets, the net store proved to be a silver lining.

Leader executive Sahil Malik said, “Business in department stores and high streets isn’t coming back in any respect. Meanwhile, online sales have extra than doubled inside a remaining couple of months. Online is the only savior for us, so I am focusing on it at present as an increased channel and now not simply as a liquidation platform.”

The on line push is coming even as the New Delhi-primarily based enterprise is shutting about 10% of its almost eighty brick-and-mortar shops.