ott watching culture is on rise in india

In the midst of the progressing worldwide pandemic, OTT platform have established their place by giving on request digital entertainment in the comfort of one’s home. Consequently testing more traditional media platforms, for example, link or satellite TV.

The Data Sciences Division of Dentsu Aegis Network (DAN) India has divulged an OTT Insights report, ‘Presently Streaming: The Indian Youth OTT Story’ under its pro buyer bits of knowledge wing Dentsu Marketing Cloud (DMC) Insights.

The discoveries of the overview, as introduced in the report show the fame of the OTT administrations, particularly during the lockdown time frame referring to it as the most famous source of entertainment for the recent college grads and Gen Z.

The report said that “Marathon Watching” as a culture is on the ascent because of boredom in isolation.

It expresses that OTT based gaming is favored by the Gen Z more when contrasted with their millennial counterparts. Thus, OTT content utilization corresponding to marathon watching too, was favored more by the Gen Z than the millenials.