People use social media to discover new content

2020 was the yr the streaming wars intensified and in 2021 we will see more of the identical.

Brightcove has surveyed over 3,000 people a long time 16+, in India, Bangladesh, and Pakistan to benefit insights into customer behavior so OTT services understand viewers’ preferences, likes, and desires to supply the services and content material consumers want, wherein they want.

The key Insights from South Asia are social media is paramount and 60% of respondents use social media to find out new content and systems. Ads are ideal but for a decrease fee. 33% are willing to pay lower or no rate in return for watching ads, most effective 24% are willing to pay a better rate for no ads.

Mobile viewing is a must-have. 70% of viewers prefer to consume content material on their mobile telephones, accompanied by means of TVs (50 %) and private computers (53%).

People want subscription selections. 64% of visitors need a month-to-month subscription, whether or not it’s SVOD, AVOD, or a hybrid of both.