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PepsiCo acquires Be & Cherry
February 24, 2020
PepsiCo acquires Be & Cherry for $705 million. PepsiCo said, Acquiring Be & Cherry company which operates on Chinese eCommerce platforms was important to become a leading company in china.
Be & Cherry is the biggest company in China and its revenue is 5 billion yuan in 2019.
Ram Krishnan, CEO of PepsiCo Greater China, said, “Be & Cherry is a platform that reaches the customers through both online and offline channels. The main focus of the company is to use Be & Cherry’s innovation for the growth of PepsiCo markets”.
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