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Power of content, community & commerce model

June 07, 2021

Power of content, community & commerce model
Before we jump further into the potential and increasing importance of the Content Community and Commerce model, let us attempt to comprehend what the terms mean in the advertising domain: – ‘Content’ refers to the information and experiences shared through media via print media, webinars, contests, sharing avenues, etc. 
 
‘Community is a group of individuals with similar likes or interests. ‘Commerce’ refers to the monetizable opportunities, advertisers can leverage over a period of time. 
 
At the point when brands go down the Purchase Funnel (Awareness, Consideration, Trial, Re-commitment), they need to recognize which showcasing course to focus on. A 2020 report proposes that 70%1 advertisers are effectively putting resources into Content Marketing. Content is that unavailable tangible measurable medium, lion’s share of brands, float towards as it aids awareness and thought among audiences.
 
While Content remaining parts that steady, the methods for making a powerful content marketing strategy is one that is constantly evolving.

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