Reliance retails expands vocal for local mission
November 24, 2020
Reliance Retail on Monday introduced that it showcased more than 40,000 artisan-crafted products from over 50 geographical indication (GI) clusters to its customers this festive season.
This show, Reliance Retail says, is a result of its 3-12 months-antique flagship tasks – “Indie by way of AJIO” and “Swadesh”. The merchandise displayed with the aid of the enterprise covered merchandise from more than 30,000 craftsmen, representing over six hundred artwork bureaucracy across an extensive style of industries consisting of garb, textiles, handicrafts and handmade natural items.
The craft repertoire consists of Ikat, Shibori, Banarasi, Bagh, Ajrakh to Jamdani, Tangail, Chanderi and many extra. The company said that the Indie variety turned into sourced from over 50 GI crafts clusters from across India – which includes Gujarat, Rajasthan, Uttar Pradesh, Madhya Pradesh, Bihar, Odisha, Bihar, Jharkhand, Telangana, Andhra Pradesh and West Bengal.