The contribution of e-commerce to electronic gadgets has gone up in the last year. According to the data from sales tracker growth from knowledge (GfK), in 2019 the contribution of e-commerce in sales of ACs, washing machines, refrigerators have increased. As per an authenticate survey retail e-commerce sales ratio from 2014 to 2020 will be hike around 200%
Haier India President Eric Braganza said, “E-commerce will help in growth of TV and smartphone sales but on the other hand growth of appliances could remain stable due to touch and feel factor”.
GfK India’s MD Nikhil Mathur said, “Rapid growth in the use of the internet is changing the behavior of the consumers. 58% of consumers in the metropolitan area want all services available anytime”.