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Short-Form Videos Playing a Key Role in Marketing, Says Justin Halim of Bain & Company
September 03, 2019
Justin Halim, who is an expert principal in Asia-Pacific (APAC) digital marketing, Bain & Company said that Indians are going mobile now, and as a result, short-form videos have emerged as an opportunity for marketers to achieve their goals.
On the subject of social media marketing, Halim said that social media marketing has become an integral part of a brand’s marketing strategy and is readily used by brands to achieve market reach and attain all kinds of brand objectives i.e. from driving leads to online sales. He also said that influencers are readily used by brands to connect the values of a brand and outreach successfully.
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