TAM media launches analytical tool

TAM Media Research, a 50:50 joint project between media studies corporations Nielsen, and Kantar Media Research, is launching a new intelligence analytics device, CRISP, in order to assist entrepreneurs to decode consumer sentiments. Short for client opinions and influencer sentiments for brand performance, CRISP will assist entrepreneurs with holistic, impartial, and cheap analytics.

As in line with TAM, CRISP solutions they want of today to understand the want and qualitative views of the product person and improvise patron pride as a way to in addition construct brand loyalty and a faithful customer.

The AI primarily based dashboard can be available to the users from October 2020. “Today’s evolved Indian customer isn’t always simply pragmatic about the goods they purchase however extraordinarily vocal and short to provide opinions. For a marketer, those customer feedbacks can help realign product and conversation approach efficiently. Hence, it’s far critical for Marketers to constantly maintain music, recognize & re-connect at the same time as coping with client sentiments toward Brands,” said LV Krishnan, CEO, TAM Media Research.