Tata Neu, HDFC Bank partner to launch co-branded credit card variants

Tata Neu, the ‘super app’ of the Tata Group and HDFC Bank on Wednesday announced a partnership to launch co-branded credit cards. The card will be launched in two variants: Tata Neu Plus HDFC Bank Credit Card and Tata Neu Infinity HDFC Bank Credit Card. Tata Neu customers can apply for the credit card on the Tata Neu app and access its key details. Each of the two variants of the card will be available on both RuPay and Visa networks.

“Customers will have a wide range of categories to choose from including grocery, travel, electronics, fashion, health, and wellness,” said Modan Saha, CEO, Financial Services, Tata Digital.

The companies said that the cards leverage the strength of both brands to deliver value, drawing on HDFC Bank’s position as India’s leading card issuer and Tata Neu’s omnichannel presence across key categories. They said what also sets the card apart is that it will enable customers to earn rewards on all spends, both online and in-store in the form of NeuCoins (1 NeuCoin = One Rupee).

Customers will earn 2 per cent NeuCoins with Tata Neu Plus HDFC Bank Credit Card, and 5 per cent NeuCoins with Tata Neu Infinity HDFC Bank Credit Card on all purchases on partner Tata brands, both online and in-store. For domestic and international purchases outside of partner Tata brands, customers will earn 1 per cent and 1.5 per cent NeuCoins on the respective card variants.