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Tourism Australia aims to attract 1,40,000 Indians with its new content marketing campaign
October 17, 2019
Australia is hosting the ICC T20 World Cups 2020 men and women.
India has been growing the tourism market for Australia for 5 consecutive years and now is placed eighth in Inbound Market in Tourism Australia.
In the last ICC world cup of 2015, Australia saw a success rate by attracting 100000 international visitors. For 2020, they are hoping to attract an additional 30000 to 40000 Indians. This will help Australia tourism mark $2.5 billion to earn by the spending of Indians on the trips.
To attract more Indians, Australia has released a 360-degree campaign with a core idea by channeling the audience’s loved sport and Australia’s lifestyle.
The country is targeting the top 8 cities of India which are Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Ahmedabad and Pune.
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