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Visa Collaborates with Paytm to Launch Joint Debit Cards

May 10, 2019

Visa Collaborates with Paytm to Launch Joint Debit Cards

Visa announced that it is partnering up with Paytm to launch joint Visa debit cards. It is a calculated strategy by Paytm which launched contactless PoS terminals for merchants in April 2018 as they are new to card payments. This partnership will help Paytm get a larger share of the PoS infrastructure in India.

The collaboration between Visa and Paytm will also spur the growth of Visa in the Indian market. As of February 2019, the total acceptance points for Visa in the country have surged to more than 4.5 million. The same month Visa also launched contactless cards to allow cardowners to make payments of upto Rs 2,000 by merely tapping the card on a PoS terminal without the need for a signature and PIN

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