Voice search sees a 270% rise in India

GroupM India has dispatched Voicebox, a comprehensive report highlighting marketing trends in voice tech insights and methodologies for brands to discover their voice.

The report features some of the arising marketing trends in voice technology and suggests strategies that brands ought to follow for better outcomes. It expresses that buyers are moving concentration towards voice as time passes, impacting buyer’s behavior generally.

Rise in voice searches, fast embracing of virtual assistants and the combination of bots to drive conversational commerce, will change the elements where brands would interface with buyers, it further expressed. In the essential business scene, Smart Speaker adoption is developing at a quicker rate than some other technology before it. While metropolitan India was an early adopter of voice technology, voice is changing the manner in which marketing is done in country India.

As per the report, there are 574 million dynamic mobile internet clients and 500 million cell phone clients in India.