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All You Need to Know About Guest Blogging
January 26, 2019
Blogging is one of the best ways to spread brand awareness and improve the SERP ranking of a website. However, when your blog is new, it can be difficult to attract organic traffic since the “blogosphere” is a pretty crowded arena right now. However, there are several things that you can do to make your blog popular quickly.
One of these is guest blogging.
What is Guest Blogging?
As the name suggests, guest blogging is publishing a post on someone else’s blog as a “guest blogger”. One of the main reasons why this method is practiced is to garner the much-needed recognition on the Internet. It’s also a mutually-beneficial arrangement between the two parties i.e. the guest blogger and the owner of the target blog as the former is able to reach a wider audience via a new platform and the latter gets fresh content for their blog which is usually for free.
As the name suggests, guest blogging is publishing a post on someone else’s blog as a “guest blogger”. One of the main reasons why this method is practiced is to garner the much-needed recognition on the Internet. It’s also a mutually-beneficial arrangement between the two parties i.e. the guest blogger and the owner of the target blog as the former is able to reach a wider audience via a new platform and the latter gets fresh content for their blog which is usually for free.
How to Get Started?
To enjoy the benefits of guest blogging, you can get started by taking the following steps:
Finding Target Blogs
The first thing you need to do is to find those blogs that are appropriate for your content and are open to guest bloggers. You can either do this by googling specific strings like “keyword+guest post” or “keyword+write for us” or using backlink tracing tools like SEMrush, Moz, etc.
The first thing you need to do is to find those blogs that are appropriate for your content and are open to guest bloggers. You can either do this by googling specific strings like “keyword+guest post” or “keyword+write for us” or using backlink tracing tools like SEMrush, Moz, etc.
Selecting the Best Blogs
Once you have a list of several relevant blogs, you can narrow down the list to a few blogs that fit 100% of your requirements. Some of the factors that you want to consider include Google Page rank, Alexa Score, and Domain Authority (DA).
Once you have a list of several relevant blogs, you can narrow down the list to a few blogs that fit 100% of your requirements. Some of the factors that you want to consider include Google Page rank, Alexa Score, and Domain Authority (DA).
Getting Published
You can now contact the target blogs and pitch them your ideas to get a publishing agreement. However, make sure that you read their guest blogging guidelines first.
You can now contact the target blogs and pitch them your ideas to get a publishing agreement. However, make sure that you read their guest blogging guidelines first.
Guest blogging is an important part of digital marketing. To learn more about it and many other marketing techniques, feel free to check out the professional diploma in digital marketing course offered by us. It’s affordable and easily accessible.
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