Digital Marketing: The Next Big Career Opportunity
April 02, 2019
Digital marketing has become an essential part of today’s marketing and branding strategies. This is because both small and big business owners see the value in connecting with their target customers on social media channels like Facebook and Twitter, and creating brand identity via blogs, videos, eBooks, etc.
Due to the prevalence and importance of digital marketing, the industry is able to offer some of the most rewarding and highest-paying jobs today. The options are plenty as well, as you can become a social media manager, graphic designer, blogger, video editor, etc.
According to the Bureau of Labor Statistics, a job growth rate of 10% is expected for marketing managers, advertisers, and promotors during 2016-2026 (BLS) which is higher than average. What’s more, talent crunch in the social media marketing domain has driven up salaries in India and professionals with just 2-5 years of experience are able to get salary packages of ₹30 lakhs a year (economictimes).
The demand-supply gap in digital marketing jobs has resulted in the industry offering some of the best salaries today. If you have the right qualification, such as a professional diploma in digital marketing, then you can get even higher salaries than others.
Digital marketing is one of the most popular jobs in the gig economy. In fact, a large number of freelancers around the world are bloggers, email marketers, social media managers, etc. They are able to enjoy flexible working hours and higher incomes and so can you if you decide to enter this industry.