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Digital Marketing: The Next Big Career Opportunity

April 02, 2019

Digital Marketing: The Next Big Career Opportunity

“Content marketing is the only marketing left”-Seth Godin

Digital marketing has become an essential part of today’s marketing and branding strategies. This is because both small and big business owners see the value in connecting with their target customers on social media channels like Facebook and Twitter, and creating brand identity via blogs, videos, eBooks, etc.

Due to the prevalence and importance of digital marketing, the industry is able to offer some of the most rewarding and highest-paying jobs today. The options are plenty as well, as you can become a social media manager, graphic designer, blogger, video editor, etc. 

The following are some of the reasons why digital marketing has become one of the best career options today:

Huge Demand
According to the Bureau of Labor Statistics, a job growth rate of 10% is expected for marketing managers, advertisers, and promotors during 2016-2026 (BLS) which is higher than average. What’s more, talent crunch in the social media marketing domain has driven up salaries in India and professionals with just 2-5 years of experience are able to get salary packages of ₹30 lakhs a year (economictimes). 

High Salaries
The demand-supply gap in digital marketing jobs has resulted in the industry offering some of the best salaries today. If you have the right qualification, such as a professional diploma in digital marketing, then you can get even higher salaries than others. 

Opportunity for Remote Working
Digital marketing is one of the most popular jobs in the gig economy. In fact, a large number of freelancers around the world are bloggers, email marketers, social media managers, etc. They are able to enjoy flexible working hours and higher incomes and so can you if you decide to enter this industry.

If you haven’t picked a career yet, then you can go with digital marketing without any worries. The industry offers ample opportunities for growth and your salary is only limited by your own efforts and dedication. Just be sure to get appropriate training and experience to get a job easily.  

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