Digital Marketing Trends of 2021 That You Need to Know

It goes without saying that digital marketing has become indispensable for the emerging businesses of today. However, it’s also important that you stay up to date with the latest trends in the industry if you want the best results from your campaigns and also know what is the Scope of Digital Marketing In 2021

The following are some of the key important digital marketing trends of 2021 and the Future of Digital Marketing that you need to be aware of:

1. Increased Messaging

According to research, nearly half of Internet users prefer using chatbots for customer service over other options. Similarly, WhatsApp Business Messaging has become one of the most popular messaging apps in the world. These trends clearly show the growing love for chat-based communication rather than traditional means like talking on the phone.

2. Augmented Reality and Virtual Reality Marketing

After a long time, augmented reality (AR) and virtual reality (VR) are taking the form of mature technologies. Forward-thinking brands are already coming up with ways to use these technologies to attract customers and help in their purchasing decisions. A good example of these is online sellers of prescription glasses and sunglasses who offer AR tools to the users. With these tools, a user can try different kinds of real glasses on their faces in real-time with their camera.

3. Artificial Intelligence

Artificial intelligence is considered one of the most ground-breaking technologies of this generation. How else would you explain the tech giants like Google, Microsoft, Amazon putting in tons of funds in AI projects of their own? However, the technology is also used in digital marketing. For instance, social media platforms like Facebook and Instagram readily use artificial intelligence and machine learning to learn the behaviors of their users and target specific ads for them.

So, there you have it- some of the biggest trends in the digital marketing space which we may get to see more of in the time to come. If you want to learn more and become a master of digital marketing, then you can also consider taking a professional Digital Marketing course the one offered by TSCFM here. TSCFM is the Top Institute for Marketing Course in Mumbai.

4. Analytics

Modern marketing and metrics go hand-in-hand, so if you’re not investing in better analytics, you’ll struggle to drive the results you want to see. The problem, however, is that the customer journey is more complex now.

5. Video Marketing

Video Marketing is growing enormously. Videos like IGTV, Reels are ruling on Social media Platforms. Businesses are taking advantage of Video marketing,
– 70% of consumers say that they have shared a brand’s video.
– 72% of businesses say that video has improved their conversion rate.
– 52% of consumers say that watching product videos makes them more confident in online purchase decisions.
– 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video