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Here’s Why E-mail Marketing Should be a Part of Your Digital Marketing Campaign
December 20, 2018
Today, most people use social media and messenger apps like WhatsApp to communicate with friends and family. However, e-mail is still the preferred option for formal communication and even marketing.
If you are focusing a lot on social media marketing, content marketing, etc. but ignoring e-mail marketing thinking it has become old for the current generation, then you will be surprised to know that it’s not true!
In fact, e-mail marketing is still a powerful form of marketing that you should definitely try. The following are some of the reasons why:
It’s a Great Way to Keep Your Customers Informed
E-mail marketing allows you to keep your customers and even leads updated with what’s going on at your end. For instance, they can know when a new sale is on or when you are offering discount coupons, etc. You can also let them know about new services and products that you have launched.
It’s Cheap
According to a study by Campaign Monitor, for every $1 spent on e-mail marketing, you get a $44 return. That’s an impressive ROI, to say the least. So, even if you are on a tight budget, you can use e-mail marketing to reach a wider demographic and boost sales.
It Increases Revenue
According to lyfemarketing, individuals who buy products that are marketed via e-mail tend to spend as much as 138% more than those who don’t receive e-mail offers at all.
It Helps to Acquire Customers
Customer acquisition is a big problem that every marketer has to face. However, a study by McKinsey & Company found that e-mail is still a significantly more effective way to acquire customers than social media.
So, as you see, e-mail marketing isn’t as weak as many think. It’s affordable, actionable, and can help drive sales easily.
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