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What Skills Do You Need to be a Marketing Rockstar?
August 30, 2018
A lot has changed in the realm of marketing today. The advent of digital marketing, analytics and social media has had a huge impact on a number of processes involved in the same. So, how do you stay relevant and become a top marketer? Well, the following skills should help:
1. A Good Understanding of Analytics
Today, marketers use a variety of analytical tools like Google Analytics and Pardot to monitor their campaigns closely. Gone are the days when decisions were made on ambiguous market conditions and uncertain results. Today, you can assess your campaign’s performance with unparalleled accuracy which is why it is critical that you adjust your methods on the basis of reports and statistics.
2. A Talent for Storytelling
More and more companies are now realizing the benefit of storytelling in marketing. This is because when customers connect to a brand on an emotional level, the impact tends to be more powerful and long-lasting than anything else.
The best marketers know how to sell a product by creating stories around them. They convert information into meaning and create content that inspires others and compels them to share with others.
3. Content Marketing
It is one thing to generate quality content and another to market it appropriately. It is the job of a marketing professional to give directions to the creative talents and find the most effective ways to promote the content at hand via blogs, social media posts, newsletters, etc.
4. Continuous Learning
Digital Marketing is changing rapidly. New tools are developed and launched on a daily basis and the competition is increasing exponentially. Thus, you are required to stay up-to-date with the current market trends and emerging technologies. What works today may not work tomorrow and you have to be alert when that happens. Only by educating yourself on a consistent basis, can you have an edge over the others and make the most out of your skills.
Photo on Visual Hunt
Important Links:
- MBA from UK University: https://ask.careers/courses/mba-from-uk-university/
- Post Graduate Diploma in Banking & Finance: https://ask.careers/courses/post-graduate-diploma-in-banking-finance/
- Post Graduate Diploma in Digital Marketing: https://ask.careers/courses/post-graduate-diploma-in-digital-business/
- Post Graduate Diploma in Integrated Marketing, Advertising & Communication: https://ask.careers/courses/post-graduate-diploma-in-advertising-marketing/
- Professional Diploma in Digital Marketing: https://ask.careers/courses/professional-diploma-in-digital-marketing/
- Ahmedabad: https://ask.careers/cities/ahmedabad/
- Mumbai: https://ask.careers/cities/mumbai/
- TSCMC: https://ask.careers/?post_type=institute&p=401419
- TSCFM: https://ask.careers/institutes/tscfm/
