Why do Brands Need Social Media Marketing

We all use social media in one form or another. Some use it to stay connected to their friends and family, while others use it to stay up to date with happenings around the world. However, one thing is certain- social media platforms like Facebook and Instagram have become an important part of our lives, which is why organizations also now depend on them to achieve their marketing and branding goals. The following are some of the reasons why:

1. Prevalence

There are around 3.499 billion active social media users and each user has an average number of 7.6 accounts (brandwatch). What does it tell you? Well there is one thing, it’s that social media is ubiquitous- everyone uses it. Thus, small and big businesses in different industries can reach out to their target demographic via these platforms easily.

2. Customer Engagement

Traditional forms of marketing like newspapers and television offer only one-sided communication. This means that there is no interaction with customers. However, social media bridges that gap flawlessly as the organizations can seek feedback from their customers, host interesting and rewarding contests, etc. on social media and open the pathway to two-sided communication.

3. Word of Mouth

People, in general, are more likely to try a new brand when it’s recommended by someone they know as opposed to conventional advertising. Social media makes “word of mouth” marketing really easy and simple. So, brands can capitalize on this by encouraging their existing customers to tag their friends on social media posts, or by posting informative/interesting content that the users are likely to share with others.

So, now you see why social media has become so important for today’s brands? The domain involves a slew of techniques and skills which you would need to learn. If you want to learn them all, then you can consider reading related blogs online. Otherwise, you can also take a professional digital marketing course here.

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