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Axis doubles down on cloud-driven digital banking solutions

January 24, 2023

Axis doubles down on cloud-driven digital banking solutions
India’s financial system’s resilience has been a key factor in supporting its superior macro outlook at a time when storm clouds gather over the global economy.

In its annual report on trends and progress in banking, the Reserve Bank of India (RBI) noted that it is the resilience of the banking system that has enabled it to achieve healthy balance sheet growth on a broad-based acceleration in credit.

Indian banks are future proofing their businesses by embracing digital technologies, such as Cloud, to improve their products and services further, revolutionizing day-to-day banking for their consumers.

At Axis Bank, India’s third largest private sector bank, digital leadership and technological driven transformation are key pillars of their growth, profitability and sustainability (GPS) strategy. In an exclusive interview with IANS, Sameer Shetty, President and Head of Digital Business and Transformation, Axis Bank spoke about the bank’s relentless focus on making Axis digital.

Shetty noted that the bank is continually investing in technological capabilities to deliver on their transformation plans and fostering in a culture of innovation.

For example, Axis Bank is kicking off a two-day hackathon titled “Bankathon 2.0 – Open to Possibilities”, on January 20 in Mumbai in partnership with Amazon Web Services to give builders a platform to develop and demonstrate the working prototype of their transformational ideas which have the potential to disrupt the banking industry.

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