Companies focus on consumer connect amid pandemic

The lockdown due to Covid-19 provided a large challenge to several brands and their messaging.

‘Walkaroo’ from VKC footwear changed into all approximately moving toes. But throughout the lockdown, the emblem had picks, either fade into oblivion, or suppose out-of-the-box and hyper-have interaction with customers. It picked the latter and created a virtual campaign urging children to stay lively by helping around the residence and exercising. The brand realized that whilst the younger technology was immobile in a single feel, their tiers of restless electricity could no longer decrease.

Similarly, Byju’s ‘live classes’ replicated the ‘school room’ surroundings, which became distinctive from the pre-recorded videos. Nike, then again, gave unfastened access to top rate schooling programmes via its education app. Consumer behavior, attitudes and perception structures have gone through dramatic changes. Brands have been forced to evolve. Several elements of marketing are being reversed. Staying applicable is all that topics.