Companies launching single products with dual advantages

To prevent an expected buyer downtrading in the wake of the pandemic, organizations, for example, Godrej Consumer Products Ltd (GCPL), Wipro Consumer Care, and Dabur have launched single items with a double class advantage in front of the festive season in India.

Shower gels are bending over as face wash, hand creams, and air fresheners are twinned with sanitizers and cleanliness advantages to factor in a pandemic incited need to expand an incentive at least expense.

Industry executives said Hindustan Unilever, Himalaya, and Emami could soon follow suit.

Sumit Keshan, managing accomplice of Wipro Consumer Care-Ventures stated, “The pandemic has indicated the holes and new needs of purchasers in the swarmed FMCG market. There is a solid pushed to look at helpful items in scents and moisturizers to widen the item, customer, and income base throughout the following a half year”.