Comscore brings Plan Metrix multi-platform to India

Comscore has announced the presentation of its Plan Metrix Multi-Platform product to the Indian market. This solution combines shopper’s work area and mobile behaviour with detailed information about their ways of life, interests, attitudes and demographics for a unified digital view.

With this, marketers can generate stronger multi-platform media plans, distinguish progressed audience segments, and arrive at purchasers across different platforms to achieve better ROI. Plan Metrix took advantage of Comscore’s essential partnership with Kantar that permits the two organizations to give an upgraded digital media planning service to their customers.

“As audiences increasingly gravitate towards the digital medium, it has got basic for brands to hone their internet focusing, to contact the right audiences. Kantar and Comscore have met up to make an data-fusion based product which joins Kantar’s NICS and Comscore’s MMX Multi-Platform to provide a holistic and thorough view on digital audiences for sharper profiling and targeting,” said Puneet Avasthi, chief, director, specialist business, insights division at Kantar.