Back to Career News

Good News for E-Commerce Firms, Govt Allows Sale of Private Labels

January 05, 2019

Good News for E-Commerce Firms, Govt Allows Sale of Private Labels
The cumulative push initiated by e-commerce companies has apparently forced the government to give in and relax the new norms. In the recent development, the government has clarified that online marketplaces won’t face any restrictions on the sale of private labels, even though the Department of Industrial Policy & Promotion (DIPP) had barred the same barely a week ago. 

When the government introduced new guidelines for FDI in e-commerce, India’s two largest online marketplaces Flipkart and Amazon joined forces. They were to take the hardest blow as they have 30 private labels of their own that cover 200 categories. Moreover, they have already spent around 1.5 billion USD on these labels.

Photo credit: hasgeek on Visual Hunt / CC BY

Recommended for you ...

Axis Bank and Mastercard Launch Premium Credit Card for Small Business Owners
Axis Bank and Mastercard Launch Premium Credit Card for Small Business Owners

September 26, 2024

Banks Report Over 15% Growth in New Credit Card Additions: RBI Data
Banks Report Over 15% Growth in New Credit Card Additions: RBI Data

September 26, 2024

National Company Law Tribunal (NCLT) Approves Merger of IDFC and IDFC First Bank
National Company Law Tribunal (NCLT) Approves Merger of IDFC and IDFC First Bank

September 25, 2024

Chat on WhatsApp