ICICI Bank launches Campus power programme

ICICI Bank on Thursday launched a digital platform called ‘Campus Power’ to help students aspiring to pursue higher education in India and abroad. The platform caters to the varied needs of the entire student ecosystem comprising students, parents, and institutes.

The new Campus Power platform assists users to explore financial products matching their needs ranging from bank accounts including overseas accounts, education loans, and their tax benefit, foreign exchange solutions, payment solutions, cards, other loans, and investments.

In addition to this, the Campus Power platform offers information regarding various value-added services related to higher studies in India and abroad including Canada, UK, Germany, USA, and Australia. The enlisted partners provide value-added services on courses/universities, destinations, admission counselling, test preparation, overseas accommodation, and travel assistance.

“We have found out from our research that students, their parents, and institutions grapple with the challenge of interacting with multiple stakeholders to resolve issues related to their higher studies. This assumes importance with the increasing number of students opting for higher studies in India and abroad. Hence, we have decided to launch ‘Campus Power’ to bring all education-related services under one umbrella,” said Sudipta Roy, Head Unsecured Asset at ICICI Bank.