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In app Marketing during the lockdown and beyond
May 20, 2020
Marketers need to reconsider the way they design their messaging and the messaging funnel in apps have to be customized to that. Measuring brand rankings at the right parameters that you could want to judge your brand on is likewise essential.
In-app marketing enables in better focused on and segregating your customers, after which determine what you’ll want to speak to, as a brand to that specific unit.
These have been some of the insights from the first event in the lineup of the ETBrandEquity.com Virtual Series, on Mobile Marketing, which underlined challenges and explored the future tendency. Global Media turned into the event partner.
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