India’s new e-comm rules could jolt local plyers

India’s proposed changes to consumer rules for the e-commerce sector could be hugely troublesome for some of the country’s greatest online shopping websites, including U.S. – based Amazon and Walmart’s Flipkart.

The rules come as U.S. firms fight charges from traders for working around foreign investment regulations for the sector, and could additionally complicate the working ecosystem for Amazon and Flipkart even as the organizations battle antitrust claims in courts. The organizations deny any wrongdoing.

India’s online business market is projected to grow 30% yearly to $200 billion by 2026. It additionally checks Reliance Industries’ JioMart, Tata’s BigBasket, Softbank-abcked Snapdeal and Future Retail among important players.

E-commerce organizations should guarantee none of their “related parties and associated enterprises” are listed as sellers on their shopping sites, and no related entity should sell goods to an online seller operating on a same platform.